Life Summary
Cho In-chul is the CEO of BYD Korea.

He is focusing on improving the brand image of BYD and expanding its showroom network to strengthen domestic distribution channels.

He was born in 1972.

He graduated from Hankuk University of Foreign Studies with a degree in German and earned a master’s degree in business administration from Sogang University Graduate School.

He began his career at Hyundai Motor Group, where he worked in sales and marketing. He later joined BMW Group Korea, serving as a special sales manager and product manager.

After moving to Toyota Motor Korea as a sales and marketing manager, he returned to BMW Group Korea, where he held roles including head of external relations and social contribution, and head of MINI division.

In 2024, he was appointed CEO of BYD Korea’s passenger vehicle division.

He is a marketing expert with extensive experience at major domestic and global automakers.

Through his work in sales and marketing, he has gained a deep understanding of market structures and customer needs.

He places strong emphasis on building brand trust.

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