KOREA WHO
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Chairman of Muhak
Choi Jae-ho
Second-Generation Owner of Muhak, a Gyeongnam Local Company, Leading Bold Changes in the Soju Industry
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Last Updated on Mar 10, 2025
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Chairman of Muhak
Copy Url : https://www.koreawho.com/profile/ChoiJaeho- Life Summary
Choi Jae-ho is the Chairman and CEO of Muhak.
As the domestic soju market faces growth limitations, he is actively working on expanding into overseas markets.
He was born on January 13, 1960, in Masan, Gyeongsangnam-do, as the second son among four sons and one daughter of Muhak founder Choi Wi-seung.
He graduated from Gyeongsang High School and earned a degree in business administration from Kyungnam University. He obtained a Master’s degree in economics from Tokai University in Japan and a Doctorate in business administration from Changwon National University.
He began his career at Daewoong Pharmaceutical.
After joining Muhak, he served as Head of Planning before becoming CEO in 1994.
He is currently serving as Chairman of the Changwon Chamber of Commerce and Industry.
In the soju industry, he has led groundbreaking changes such as introducing low-alcohol soju, sugar-free soju, and color marketing strategies.
#ChoiJaeHo #Muhak #SojuMarket #KoreanLiquor #AlcoholIndustry #Changwon #BusinessLeader #SouthKorea #SojuInnovation #GlobalExpansion
As the domestic soju market faces growth limitations, he is actively working on expanding into overseas markets.
He was born on January 13, 1960, in Masan, Gyeongsangnam-do, as the second son among four sons and one daughter of Muhak founder Choi Wi-seung.
He graduated from Gyeongsang High School and earned a degree in business administration from Kyungnam University. He obtained a Master’s degree in economics from Tokai University in Japan and a Doctorate in business administration from Changwon National University.
He began his career at Daewoong Pharmaceutical.
After joining Muhak, he served as Head of Planning before becoming CEO in 1994.
He is currently serving as Chairman of the Changwon Chamber of Commerce and Industry.
In the soju industry, he has led groundbreaking changes such as introducing low-alcohol soju, sugar-free soju, and color marketing strategies.
#ChoiJaeHo #Muhak #SojuMarket #KoreanLiquor #AlcoholIndustry #Changwon #BusinessLeader #SouthKorea #SojuInnovation #GlobalExpansion
- Life Summary
- Career Highlights & Challenges
- · Muhak’s Ownership Structure
- · Strong Performance in 2024 Due to Increased Alcohol Sales
- · Launch of Good Day Busan Galmaegi 16
- · Selected as Gyeongsangnam-do’s First Exemplary Long-Standing Company
- · Good Day Soju Lowered to 16% Alcohol
- · Export of 24.9% ABV Soju to Hong Kong
- · Elected as New Chairman of Changwon Chamber of Commerce and Industry
- · Succession to Third-Generation Owner Begins
- · Unveiling a New Logo for the First Time in 35 Years
- · Ranked First in Soju Category of 2015 National Customer Satisfaction Index
- · Opening of the World Liquor Museum, Including a Production Tour
- · Awarded Transparent Management Prize by Five Major Economic Organizations
- · Choi Jae-ho Inaugurated as Chairman on Muhak Group’s 79th Anniversary
- · Launched Korea’s First 16.9% ABV Soju “Good Day”
- · History of Muhak
- Vision and Goals
- Market and Social Evaluation
- Notable Incidents & Legal Affairs
- Professional Timeline
- Educational Background
- Family & Personal Connections
- Awards & Recognitions
- Additional Information
- Notable Quotations
- Infographic & Photos