KOREA WHO
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President and CEO of BMW Korea
Han Sang-yun
Auto Marketing Veteran Reclaims Top Spot After 8 Years
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Last Updated on Oct 22, 2025
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President and CEO of BMW Korea
Copy Url : https://www.koreawho.com/profile/HanSangyun- Life Summary
Han Sang-yun is the President and CEO of BMW Group Korea.
In 2023, he led the company to reclaim the No. 1 position in South Korea’s imported car market from Mercedes-Benz Korea after eight years.
He was born on October 11, 1966.
He graduated from the University of Technology Sydney with a degree in Materials Science.
Han began his career at Ssangbangwool Development and later worked at Saab Korea and GM Korea as Marketing & PR Manager and Marketing & Dealer Development Manager.
He joined BMW Korea, where he served as Executive Director of Marketing and Senior Executive Director of Sales before being appointed President and CEO of BMW Malaysia.
In April 2019, he was appointed President and CEO of BMW Group Korea.
Han is a veteran automotive marketing expert with 30 years of experience.
He is known as one of the key talents nurtured by Chairman Kim Hyo-joon and was often referred to as “Post Kim Hyo-joon.”
#BMW #HanSangyun #BMWKorea #automotive #marketing #leadership #luxurycars #SouthKorea #MercedesBenz #management
In 2023, he led the company to reclaim the No. 1 position in South Korea’s imported car market from Mercedes-Benz Korea after eight years.
He was born on October 11, 1966.
He graduated from the University of Technology Sydney with a degree in Materials Science.
Han began his career at Ssangbangwool Development and later worked at Saab Korea and GM Korea as Marketing & PR Manager and Marketing & Dealer Development Manager.
He joined BMW Korea, where he served as Executive Director of Marketing and Senior Executive Director of Sales before being appointed President and CEO of BMW Malaysia.
In April 2019, he was appointed President and CEO of BMW Group Korea.
Han is a veteran automotive marketing expert with 30 years of experience.
He is known as one of the key talents nurtured by Chairman Kim Hyo-joon and was often referred to as “Post Kim Hyo-joon.”
#BMW #HanSangyun #BMWKorea #automotive #marketing #leadership #luxurycars #SouthKorea #MercedesBenz #management
- Life Summary
- Career Highlights & Challenges
- · 30th Anniversary Marks KRW 37 Trillion in Local Parts Purchases
- · BMW Tops Imported Car Sales for the First Time in a Decade
- · BMW Driving Center Marks 10th Anniversary “Transforming into a Brand Platform”
- · 2,125 EV Chargers Installed Through ‘Charging Next’ Project
- · BMW 520i Becomes First Imported Single Engine Model to Surpass 10,000 Units in 2024
- · BMW Group Opens R&D Center in Cheongna International City
- · BMW Reclaims Imported Car Sales Crown After Eight Years
- · BMW Increases Domestic Investment Tenfold in 2023
- · BMW Chairman Visits Korea, Meets with Lee Jae-yong
- · “KRW 23.7 Billion Donated to 215,000 People Over 10 Years”
- · Samsung SDI Signs KRW 3.8 Trillion Battery Cell Supply Deal with BMW
- · Establishment of the ‘Han Sang-yun Leadership System’
- · Led BMW Malaysia and Boosted Sales
- · Oversaw BMW and MINI Brands with Innovative Marketing Strategies
- Vision and Goals
- Market and Social Evaluation
- Notable Incidents & Legal Affairs
- - Supreme Court Overturns Lower Court Ruling That Held Manufacturer Liable in Sudden Acceleration Case
- - Ministry of Land Imposes KRW 2.98 Billion Fine on BMW Korea for Safety Violations
- - BMW Korea Records Most Recalls Among German Carmakers from 2018 to 2022
- - BMW Korea Employees Indicted for Concealing Fire Risks While Driving
- - BMW Korea Accounts for Half of All Fines for Automobile Management Act Violations from 2018 to 2020
- - BMW Korea Fined KRW 14.5 Billion in Appeal for Falsifying Emissions Certification Documents
- Professional Timeline
- Educational Background
- Additional Information
- Notable Quotations
- Infographic & Photos