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Hur Jin-soo is Vice Chairman and CEO of Sangmidang Holdings.

He is focusing on expanding the global businesses of SPC Group affiliates, now under Sangmidang Holdings, including Paris Baguette, while also reforming the group's safety management and compliance management systems.

He was born on March 9, 1977, as the eldest son of SPC Group Chairman Hur Young-in.

He graduated from Yonsei University with a degree in biochemistry and earned a master's degree in business administration from Seoul National University Graduate School of Business.

He joined Paris Croissant as an executive director responsible for business planning and global business. After serving as head of strategic planning at SPC Group's Strategic Planning Office, he worked as president and head of the Global Business Unit at Paris Croissant.

After becoming vice chairman of SPC Group, he was appointed CEO of Sangmidang Holdings in July 2026.

He studied at the American Institute of Baking (AIB), which his father had also attended, and learned how to bake bread himself.

He is calm and cautious in everything he does.

His management style contrasts with the more proactive and aggressive approach of his younger brother, President Hur Hee-soo.

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