• CEO of Shinsegae International
    Kim Hong-geuk

    Turning Around Struggling Affiliates, Tasked with Reviving Shinsegae International

    Last Updated on May 23, 2025

    copy_url  Copy Url : https://www.koreawho.com/profile/KimHonggeuk

Life Summary
Kim Hong-geuk is the CEO of the Beauty & Life Division at Shinsegae International and also the CEO of Shinsegae Casa.

He was born on December 1, 1964, in Jeongseon, Gangwon-do.

He graduated from Gangneung Commercial High School and the Department of Economics at Kyung Hee University.

He joined Shinsegae’s Management Support Office and held positions such as General Manager of the New Channel MD Team in the MD Planning Department of Shinsegae E-Mart Division, and Executive Director in charge of Home Appliances and Culture in the Lifestyle Division under E-Mart's Sales Division.

He later served as Head of Product Division at E-Mart and Executive Director for Electro Mart BM before being appointed CEO of Shinsegae TV Shopping (now Shinsegae Live Shopping) in 2018.

In November 2022, he became CEO of Shinsegae Casa, and in October 2024, he was appointed CEO of the Beauty & Life Division at Shinsegae International.

He has proven his ability to improve profitability and management by taking the lead of Shinsegae Group affiliates that were in the red and turning them around into profitability one after another.

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