Life Summary
Kim Ki-won is the CEO of McDonald’s Korea.

He is driving both business expansion and profitability under a long-term vision to grow the chain to 500 stores by 2030.

Born in 1974, he graduated from Georgetown University with a degree in mathematics and went on to spend more than 20 years in marketing at P&G, Coca-Cola, and SBS Media Holdings.

He later joined McDonald’s Korea and was appointed CEO in 2022.

He is regarded as a seasoned executive with global marketing expertise and a hands-on, communicative leadership style.

Through initiatives such as the local “Taste of Korea” campaign and hit menu items like “The BTS Meal,” he has achieved both business growth and a turnaround to profitability.

He is seen as a leader who prioritizes customer experience and social responsibility over short-term gains, strengthening brand trust and building the foundation for sustainable growth.

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