KOREA WHO

Park Jung-boo is chairman of Asung Daiso.

After early retirement at age 45, he founded the company in 1988 and aggressively expanded Daiso stores through “1,000-won management” and a “fixed-price policy,” growing it into a retail giant with annual sales in the KRW 4 trillion (US$ 2.9 billion) range.

He was born on December 2, 1944, in Seoul.

He graduated from Seoul Yeongdeungpo High School and Hanyang University’s Department of Industrial Management.

He joined Poongwoo Industrial, a company that produced light bulbs in Guro Industrial Complex, now Guro Digital Complex, and served as factory manager.

He founded Hanil Manpower, a trading company, and exported household goods to Japan.

In 1992, he established Asung Industrial, now Asung Daiso, and in 1997 opened “Asco Even Plaza,” a Korean version of a 100-yen shop.

When controversy arose over its national identity, he bought all shares held by the Japanese company.

He is strengthening the company’s identity as a “Korean-style retail company” and is focusing on expanding its offline influence into online channels.

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