Life Summary
Song Ho-seob is the CEO of Dining Brands Group (formerly bhc). He also serves as the CEO of its parent company, Global Gourmet Services.

He is spearheading the expansion of bhc, the group’s flagship brand, into overseas markets.

He was born in Daejeon in January 1970.

He graduated from Thornlea Secondary School in Canada and studied business administration at Western University.

After graduating, he returned to Korea and joined Nike Korea. He later worked at L’Oréal Korea and Johnson & Johnson Korea, holding positions such as brand manager and sales director, and went on to serve as CEO of Double A Korea, Specialized Korea, and Under Armour Korea.

He joined Starbucks Korea as Senior Vice President of Strategic Operations and was appointed CEO in 2019.

In late 2023, he was appointed CEO of Dining Brands Group (then known as bhc), and since 2024, he has also served as CEO of its holding company, Global Gourmet Services.

He is recognized as a brand marketing expert.

He has accumulated over 20 years of experience with global corporations and led Starbucks Korea for four years, driving its business expansion.