He is focused on transforming Kia into a smart mobility service company through its future vehicle strategy, "Plan S."
He was born on October 13, 1962 (lunar calendar) in Jeonju, Jeollabuk-do.
He graduated from Jeonju High School and earned a degree in French Language and Literature from Yonsei University.
He began his career at Hyundai Motor Company.
He later moved to Kia, where he served as Head of Export Planning, Head of Kia Europe, and Head of Global Business Management before being appointed CEO in 2020.
He has led Kia’s transformation in the electric vehicle era by changing the company name, brand philosophy, emblem, and other core elements.
He is recognized as an expert in European markets and export strategy, having worked in these areas for a long time.