KOREA WHO

Song Mi-sun is the President and CEO of Hana Tour.

She was born on January 16, 1976.

She graduated from Seoul National University with a degree in Business Administration and earned a master’s degree in Business Administration from the same university’s graduate school.

She also completed an MBA program at the Wharton School of the University of Pennsylvania.

She worked as a partner at the Boston Consulting Group’s Seoul office, where she carried out projects with Hana Tour and IMM Private Equity, Hana Tour’s major shareholder.

Through this connection, she was recruited in March 2020 as Co-CEO and President in charge of Finance and Management at Hana Tour.

Since December 2022, she has been leading the company on her own.

She joined during the travel industry’s greatest crisis caused by the COVID-19 pandemic, directing restructuring efforts and improving the company’s fundamentals.

In the post-COVID era, she has focused on recovering demand for overseas travel and strengthening the competitiveness of the company’s online platform.

In 2024, she also served as Vice Chairman of the Korea Association of Travel Agents.

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