He graduated from the Department of Political Science and International Relations at Dongguk University.
He joined SM Entertainment (SM) in 2001 and served as Head of the Artist Management Division, Co-CEO (CMO·COO), and CEO of SM Life Design Group.
Since March 2024, he has been serving as Co-CEO alongside former CFO Jang Cheol-hyuk.
Over his 25-year career at SM, he has led the planning and development of new idol groups.
Following the departure of founder Lee Soo-man and SM’s transition into a Kakao affiliate under Kim Beom-soo—accompanied by a management dispute with HYBE—he has focused on stabilizing the company’s operations.
As part of the ‘SM 3.0’ strategy, he introduced and successfully established the ‘multi-production center system,’ which is regarded as a key achievement.